Based on the book [Good strategy, bad strategy](, the below is a template for "The kernel of good strategy" that Richard Rumelt lays out in there. Copy-paste it into your docs tool of choice and fill it out: - **[The Kernel](** - **Diagnosis** _(define the challenge)_**:** - - **Guiding Policy** _(overall approach to overcome the challenge)_**:** - - **Coherent Set of Actions** _(to carry guiding policy out)_**:** - - **What is our unfair advantage?** - - **Where will we play:** -